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Another trend is the increasing importance of data and analytics. With the rise of streaming services, platforms have access to vast amounts of data on consumer behavior, which is being used to inform content decisions and drive growth.

PwC (2020). Global Entertainment and Media Outlook 2020-2024. Retrieved from <https://www.pwc.com/us/en/industries/ entertainment-and-media/assets/pwc-global-entertainment-and-media-outlook-2020-2024.pdf> willtilexxx240120sonnymckinleyoverduexxx exclusive

Influencer Marketing Hub (2020). Influencer marketing benchmark report. Retrieved from https://influencermarketinghub.com/influencer-marketing-benchmark-report/ Another trend is the increasing importance of data

Streaming services have also invested heavily in original content, with Netflix alone spending over $15 billion on original content in 2020 (Variety, 2020). This investment has paid off, with many original series and movies becoming huge successes and driving subscriber growth for these platforms. Global Entertainment and Media Outlook 2020-2024

The rise of exclusive entertainment content has had a significant impact on popular media. Traditional television networks and cinemas are no longer the only gatekeepers of entertainment content. Streaming services have democratized access to entertainment content, allowing audiences to consume content on their own terms.