In the early years of Tamil cinema, films were primarily focused on social reform and mythological themes. However, as cinema evolved, romantic storylines began to emerge. Films like The Dancing Girl (1935) and Pavai Vilakku (1949) showcased romantic relationships, but with a focus on social norms and family values. These films typically depicted arranged marriages, and the romance was often secondary to the social message.

The 1980s saw the rise of Rajinikanth, a superstar who would dominate Tamil cinema for decades. Films like Basha (1995) and Muthu (1995) showcased Rajinikanth's unique blend of action, comedy, and romance. These films often featured formulaic storylines, with a focus on mass entertainment. The romantic storylines were frequently secondary to the hero's larger-than-life persona.

In the 2000s, Tamil cinema witnessed a significant shift towards more realistic and nuanced portrayals of relationships and romance. Films like Pithamagan (2003), Ghajini (2005), and Aadhavan (2009) showcased complex, character-driven stories that explored the intricacies of human relationships. These films often depicted non-traditional relationships, premarital relationships, and extramarital affairs.

The 1960s to 1980s are often referred to as the Golden Age of Tamil cinema. During this period, romantic films became more prominent, and storylines began to focus on love, relationships, and family dynamics. Films like Parthale Paravasam (1962), Kadal Meengal (1963), and Anandha Thandavam (1975) showcased melodramatic love stories, often with a tragic twist. These films helped establish the template for Tamil romantic cinema, which would be followed for decades to come.