The early days of cinema and television saw the rise of the romantic comedy, with films like It Happened One Night (1934) and Roman Holiday (1953) setting the tone for future generations. These movies typically featured a handsome male lead, a beautiful female star, and a meet-cute that sparked a whirlwind romance. The relationships depicted in these films were often idealized, with couples overcoming obstacles to find true love. This era's romantic storylines reinforced traditional values, such as the importance of marriage, family, and social status.

In recent years, there has been a growing push for greater diversity and representation in media, including in romantic storylines. Films like Crazy Rich Asians (2018) and To All the Boys I've Loved Before (2018) have challenged traditional Hollywood norms by featuring Asian-American leads and exploring diverse cultural experiences. TV shows like Sense8 (2015-2018) and Love, Victor (2020-present) have also pushed the boundaries of representation, showcasing LGBTQ+ characters and relationships in a positive, nuanced light.

The rise of social media, streaming services, and online dating has significantly impacted the way relationships and romance are portrayed in media. TV shows like The Office (2005-2013) and Sex Education (2019-present) have incorporated digital communication and online interactions into their narratives, reflecting the changing ways people connect and form relationships in the digital age. Romantic storylines in this era often explore themes of loneliness, disconnection, and the challenges of navigating love and relationships in a hyper-connected world.