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The representation of women in media has been a topic of interest for scholars, with many arguing that media perpetuates sexist stereotypes and objectifies women (Kilbourne, 1999; hooks, 2000). In the context of Malayali women, previous studies have highlighted the prevalence of stereotypical representations in films and advertisements (Sreekumar, 2003; Ravindran, 2014). However, there is a need for a more nuanced analysis of the new images and representations of Malayali women in contemporary media.

hooks, b. (2000). Feminist theory: From margin to center. Pluto Press. mallu aunties boobs images new

This study will employ a critical discourse analysis of images of Malayali women in various forms of media, including social media, films, and advertisements. A sample of images will be selected from popular Malayali films, advertisements, and social media platforms, and analyzed using a feminist critical discourse analysis framework. The representation of women in media has been

Kilbourne, J. (1999). Can't buy my love: How advertising changes the way we think and feel. Free Press. hooks, b

"Reimagining Malayali Women: A Critical Analysis of New Images and Representations"

Sreekumar, K. (2003). Malayali women in advertisements: A critical analysis. Journal of Communication Studies, 25(2), 145-158.